marketing chatter
Below is a list of points that I keep coming back to over and over again! Tactics are the actual means used to gain an objective, while strategy is the overall campaign plan. The elements of a marketing strategy can be categorized into three sections – bought, owned and earned. In order to manage any [...]
Social Media
Social Media Sites are websites that are based around a community. Usually anyone can join, create a profile with their personal details, and share business or personal information with others. Popular sites include Facebook, MySpace, Twitter, Bebo, LinkedIn and Flikr, however there are a vast and growing amount of others. Social media is an integral [...]
SEO Competitor Analysis
SEO Competitor Analysis It is beneficial to evaluate the strength of your search engine competitors. The extent that top ranking website have been optimised (competition), determines how much SEO work is required for your website to compete for a 1st page ranking. There are over 200 technical factors that are taken into consideration by a [...]
International SEO
There are two main strategies for marketing a website internationally. Have one large website that is a .com Have multiple domain names that are country specific (com.au, co.uk, co.nz etc…) One Website Having a country specific domain is good for local search results (i.e. people in Australia may only want to buy from Australia), it [...]
Subject Matter
Our mobile site
This is a 2D-barcode containing the address of our mobile site.If your mobile has a barcode reader, simply snap this bar code with the camera and launch the site.
Many companies provide barcode readers that you can install on your mobile, and all of the following are compatible with this format: