Keyword Research
Keyword research is the foundation of any online marketing campaign. Before you can begin Search Engine Optimisation or Pay-Per-Click advertising, you need to know what keywords or key-phrases people are typing in when they are looking for your products or services. There are many ways to identify keywords. Keyword research can be surface level or [...]
Google Analytics
The fantastic opportunity with Online Marketing is that it is possible to track every click, every visitor and every purchase, making it easy to see your return on investment. Google offers a free ‘tracking tool’ called Google Analytics, which gives you complete transparency of the performance of your website promotions. It shows you: How people [...]
Direct Traffic
Direct traffic refers to customers that arrive to your website by typing in your actual website address (URL) straight in to the address bar. Direct traffic usually represents: people that have already been to your website before people that hear about you website from your offline promotions return customers word of mouth
Referral Traffic
Referral Traffic Referral traffic refers to visitors that find your website as a result of a link on another website. Using this side of marketing in the right way can be extremely powerful; however there is no easy or fast way to build referral traffic. It is a matter of networking online, swapping links & [...]
Search Engine Optimisation
Search Engine Optimisation. (SEO) Search Engine Optimisation is an essential component of a long-term online marketing strategy. It is a gradual process that is ideally put into place in tandem with your paid online advertising. Imagine your website as your shop window. Having a beautiful display that lures passing customers into your store is obviously [...]
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Our mobile site
This is a 2D-barcode containing the address of our mobile site.If your mobile has a barcode reader, simply snap this bar code with the camera and launch the site.
Many companies provide barcode readers that you can install on your mobile, and all of the following are compatible with this format: