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Advertising Online

Advertising Online refers to all ‘paid’ methods of online advertising. There are two main forms of paid online advertising: a) Advertising on Search Engines (i.e. Google) b) Advertising on other websites (i.e. Facebook) Advertising on Search Engines: Paid advertising on Search Engines is commonly referred to as Sponsored Links, or “Pay-Per-Click” (PPC). This involves paying [...]

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